Artificial Intelligence for the good of consumers!

The intelligence exhibited by machines is called artificial intelligence (AI). To a layman this field is full of mystery. But AI is embedded is many things that often go unnoticed. Organizations are using AI to make the consumer experience better. So, you are no longer cluttered with irrelevant ads. The recommendations on the social media platforms are the result of machine learning and artificial intelligence models. There are smart entertainment apps that learn from your behavior and choose what is best suited for you.
To read more follow:  http://insidebigdata.com/2016/02/12/why-consumers-need-to-stop-fearing-artificial-intelligence/

Taking online and offline marketing together with Machine Learning and Big Data.

Most businesses need a combination of multiple marketing techniques to exhaust the full potential and make it more productive. Though internet usage is increasing each day, but offline marketing channels still involve lots of customers. Best marketing strategies merge both offline and online marketing. This might seem a difficult task, but machine learning models make it easier. These lessons from the data field which channel, in what way, and at what time will be most effective for the particular set of customers. This is called intelligent messaging. Thus leading to maximize success of marketing. A significant increase in the success rate has been observed in the marketing strategies using these techniques. Learn more about it in the article written by Brendan O'Kane (managing director and chief executive officer of OtherLevels) at: http://www.itproportal.com/2016/01/04/intelligent-messaging-big-data-machine-learning-a-powerful-combination-for-multi-channel-marketers/

How Machine Learning can impact economics?

Machine Learning will have a big impact on economics as it helps in taking properly calculated decisions. The ML methods can be modified to make them fit for using in econometrics. These reduce risk to failure. Data is the key to success for this. Based on the previous records, a model can be trained. Economists are being increasingly interested in technology. ML can help in clarifying the real situation from what is being assumed. Many technical firms are hiring economists. The mix of proper proportion of technology with the knowledge of economists will definitely lead to great results. Read more about it in the article written by Susan Athey at: http://www.forbes.com/sites/quora/2016/01/27/what-will-the-impact-of-machine-learning-be-on-economics/#5bccf597ad5e

Data Driven Marketing with Machine Learning.

Ever wondered if machine learning can be used for Data Driven Marketing. The Intelligent Agent developed on the concept of machine learning takes a big leap in data driven marketing.  IA technology can learn about the user behavior and suggest most suitable actions. It can identify the most relevant data from the whole lot and can even find out the reasons for the importance or relevance of that data. Artificial Intelligence is revolutionalising the field of marketing. Intelligent Agent would reduce the manual processing and will produce better results. Read more about it in the article written by John Bates (Senior Product Manager for Data Science & Predictive Marketing Solutions) at: http://blogs.adobe.com/digitalmarketing/analytics/data-driven-marketing-ready-for-machine-learning/