Boost your business with Clickstream Data Analysis.

Clickstream is recording of the parts of the screen of a computer user clicks on while web browsing or using another software application. Clickstream Analysis refers to collecting, analyzing, and reporting the data about visitors visit. This is generated by recording the succession of clicks each visitor makes. This helps you to get insights of the behavior of the visitors. Hence, you can maneuver your strategies as per this analysis. It gives you the information about how long a visitor stayed on your website and how often he returns.  This gives a wealth of information to be analyzed.
 To know more about clickstream data analysis go through the article written by Jaoa Correia (a Senior Analytics Consultant at Blast Analytics & Marketing) at: http://www.blastam.com/blog/index.php/2015/04/move-into-limitless-world-of-clickstream-data-analysis

Artificial Intelligence to revolutionalise your life.

It is the very beginning of the robotic revolution. The progress in this field is set to increase its pace. So this instills a fear what if these AI models grow smarter than those who created them. With AI applications covering up all your works, what is the purpose that it might leave you? The use of AI is growing fast in all the sectors. It is helping in improving the human living standards. There is a gap between the computers and human beings. But the upcoming AI models are focused to remove this gap. This will make computer - human interaction more like human like interaction.
 Read more about it in the article written by Damon Beres(Senior Tech Editor, The Huffington Post) at: http://www.huffingtonpost.com/entry/artificial-intelligence-mit-tech-conference_us_56cb20ade4b0928f5a6c7463?section=india

Artificial Intelligence demands all of your data.

It seems that the long winter of AI has come to an end and this field is enjoying the unstoppable progress in the spring stage. But the only way AI becomes more powerful is by getting fed with a tremendous amount of data. More the data, better the efficiency of the AI algorithms. Seeing the helpful uses of such AI based applications the users happily allow the access to any kind of data. In the coming times, there will be applications which would demand access to every kind of data you generate. And the truth is we will willingly submit our data. Because bigger the data sets are, smarter the AI. The major reason for feeding the AI algorithms is that is improving and helping the human life.
Read more about it in the article written by Mike Elgan (author of  technology and tech culture) at: http://www.computerworld.com/article/3035595/emerging-technology/artificial-intelligence-needs-your-data-all-of-it.html

Artificial Intelligence and cloud technology

To get the raw data, processed through the Artificial Intelligence models, the data has to be uploaded on a cloud. But there are privacy issues or time wastage in uploading data on cloud and retrieving back. Internet connection is a must. So to eradicate these problems, researchers have developed a chip that could bring AI to the hardware like smart phones, sensors or other mobile devices. These have very large neural networks, which can process data then and there. This means without having access to Wi-Fi or other connections, users can get meaningful insights rather than just the raw collected data. This technology will be of great help in the field of Internet of Things.
To know more, follow: http://electronicdesign.com/iot/artificial-intelligence-gets-its-head-out-cloud

Testing Techniques and Test Plans

Unit Testing

Unit Testing is done at the source or code level for language-specific programming errors such as bad syntax, logic errors, or to test particular functions or code modules.  The unit test cases shall be designed to test the validity of the programs correctness. 

White Box Testing

In white box testing, the UI is bypassed.  Inputs and outputs are tested directly at the code level         and the results are compared against specifications. This form of testing ignores the function of   the program under test and will focus only on its code and the structure of that code. Test case  designers shall generate cases that not only cause each condition to take on all possible values at  least once, but that cause each such condition to be executed at least once.  To ensure this happens, we will be applying Branch Testing.  Because the functionality of the program is relatively simple, this method will be feasible to apply. Each function of the binary tree repository is executed independently; therefore, a program flow for each function has been derived from the code.

Branch Testing

Using the program flow graph for each function, we will be able to determine all of the branches that will need to tested and will be used to develop the corresponding test cases.

Black Box Testing

Black box testing typically involves running through every possible input to verify that it results in the right outputs using the software as an end-user would.  We have decided to perform Equivalence Partitioning and Boundary Value Analysis testing on our application. 

Equivalence Partitioning

In considering the inputs for our equivalence testing, the following types will be used:

1. Legal input values – Test values within boundaries of the specification equivalence classes.  This shall be input data the program expects and is programmed to transform into usable values.

2. Illegal input values – Test equivalence classes outside the boundaries of the specification.  This shall be input data the program may be presented, but that will not produce any meaningful output.

The equivalence partitioning technique is a test case selection technique in which the test designer examines the input space defined for the unit under test and seeks to find sets of input that are, or should be, processed identically. The following table represents our equivalence classes, both valid and invalid.

 Integration Testing

There are two primary modules that will need to be integrated: the Graphic User Interface module and the Tree Repository module (back-end).  The two components, once integrated, will form the complete Binary Search Tree Application.  The following describes these modules as well as the steps that will need to be taken to achieve complete integration.  We will be employing an incremental testing strategy to complete the integration.

System Testing

The goals of system testing are to detect faults that can only be exposed by testing the entire integrated system or some major part of it. Generally, system testing is mainly concerned with areas such as performance, security, validation, load/stress, and configuration sensitivity. But in our case well focus only on function validation and performance. And in both cases we will use the black-box method of testing.

Artificial Intelligence in gaming industry

Artificial Intelligence is used to generate intelligent behaviors in gaming, to simulate the human behavior. But to make the experience more natural it is required that the artificial intelligence based players in the game must imitate the human behavior. That means they also must be prone to errors and mistakes. This is the real challenge in gaming for AI. AI models remember the patterns, so this avoids repetition of mistakes. Humans can lie very easily at every step. This is a complex phenomenon for the AI models. So this is what computer engineers are working on to make games with AI appear more natural.
Read more at: https://www.newscientist.com/article/2078134-cleverness-isnt-everything-for-a-gaming-artificial-intelligence/

How CRM Data can help in improving your marketing strategy?

Customer Relation Management is a combination of technology and collection of database of sales contact. This combination can be positively used to make a marketing strategy. This can be used to create awareness among the different departments of the organization, regarding the important actions that a customer has taken. Automated alerts can be sent notifying the important actions relevant to a team. Consistent messaging is required at times to stay in touch with the customer. This can be either with regard to feedback. Thus helping in getting insights of the customer. These practices help in understanding your customers in a better way. This improves your customer loyalty, hence resulting to improved engagement.
Read more in the article written by Bruce Swann (Senior Product Marketing Manager for Adobe Campaign) at: http://blogs.adobe.com/digitalmarketing/digital-marketing/5-ways-crm-data-benefits-your-marketing-strategy/

Artificial Intelligence for the good of consumers!

The intelligence exhibited by machines is called artificial intelligence (AI). To a layman this field is full of mystery. But AI is embedded is many things that often go unnoticed. Organizations are using AI to make the consumer experience better. So, you are no longer cluttered with irrelevant ads. The recommendations on the social media platforms are the result of machine learning and artificial intelligence models. There are smart entertainment apps that learn from your behavior and choose what is best suited for you.
To read more follow:  http://insidebigdata.com/2016/02/12/why-consumers-need-to-stop-fearing-artificial-intelligence/

PHP - GET & POST Methods

There are two ways to send information to the web server by the browser client:

• The GET Method
• The POST Method

The GET Method

The GET method sends the encoded user information appended to the page request. With a GET method, you are sending your data via the URL. While, with A POST method, data is embedded in the form object and sent directly from your browser to the server. 

• The GET method produces a long string that appears in your server logs, in the browser's Location: box.
• The GET method is restricted to send upto 1024 characters only.

The POST Method

The POST method transfers information via HTTP headers. The information is encoded as described in case of GET method and put into a header called QUERY_STRING.

• The POST method does not have any restriction on data size to be sent.
• The POST method can be used to send ASCII as well as binary data.

If the method is not specified in the html form get will be used by default. 
GET method places name value pairs as plain text in URL.
POST is secure because name value pairs are not visible in the URL

How Social Media can help in increasing ROI?

People spend more time on the social media nowadays. So, marketers are targeting their customers on the social media platforms. As a result, organizations having a social media presence are generating greater ROI. Social Media is a new communication channel that presents the combination of communication and information. With the integration of powerful search engines, people use it as a source to search for information. Organizations can also check what people are saying about others. Marketing is about your presence at the place where your potential customers can be present. Salespeople are a source for news for their clients on these social networks. There has been a decrease in the budgets for marketing with the help of social media, without affecting the marketing strategies.
 Read more about this at: : https://www.siliconrepublic.com/business/2016/02/16/social-media-marketing-investing-roi-imi

Customer Experience at the top in the Digital Age.

Digital Transformation has brought a lot of advantages as well as challenges. In the race where everyone is rushing to get digital, customer experience holds the highest priority. Digitization not only affects the internal working structure of the organization, but also affects the customers of the company. Digitization is taking place in every sector. So those who keep themselves isolated from this will be marginalized completely. With the expense of mobile technology, users are getting very comfortable with remote control. The daily access to the digital world has brought a huge change in the customer behavior, so the digital strategy of an organization must be comprehensive. To improve the customer experience, all the departments must be working together. Moreover more the digitization, higher the amount of data. Data must be from the various departments must be integrated through a good communication channel.
 Read more about it in the article written at: http://blogs.adobe.com/digitaleurope/digital-marketing/pac-study-customer-experience-in-the-digital-age/

Coding Standards

Every company follows a different coding standard based on their best practices. Coding standard is required because there may be many developers working on different modules so if they will start inventing their own standards then source will become very un-manageable and it will become difficult to maintain that source code in future.

Here are several reasons why to use coding specifications:

• Your peer programmers have to understand the code you produce. A coding standard acts as the blueprint for all the team to decipher the code.
• Simplicity and clarity achieved by consistent coding saves you from common mistakes.
• If you revise your code after some time then it becomes easy to understand that code.
• Its industry standard to follow a particular standard to being more quality in software.

There are few guidelines which can be followed while coding in PHP.

• Indenting and Line Length - Use an indent of 4 spaces and don't use any tab because different computers use different setting for tab. It is recommended to keep lines at approximately 75-85 characters long for better code readability.
• Control Structures - These include if, for, while, switch, etc. Control statements should have one space between the control keyword and opening parenthesis, to distinguish them from function calls. You are strongly encouraged to always use curly braces even in situations where they are technically optional.
• • Function Calls - Functions should be called with no spaces between the function name, the opening parenthesis, and the first parameter; spaces between commas and each parameter, and no space between the last parameter, the closing parenthesis, and the semicolon. Here's an example:

  $var = foo($bar, $baz, $quux);

  • Function Definitions - Function declarations follow the "BSD/Allman style":

  function fooFunction($arg1, $arg2 = '') {     if (condition) {         statement;     }     return $val; }

  • Comments - C style comments (/* */) and standard C++ comments (//) are both fine. Use of Perl/shell style comments (#) is discouraged.
  • PHP Code Tags - Always use <?php ?> to delimit PHP code, not the <? ?> shorthand. This is required for PHP compliance and is also the most portable way to include PHP code on differing operating systems and setups.
  • Variable Names -
  • Use all lower case letters
  • Use '_' as the word separator.
  • Global variables should be prepended with a 'g'.
  • Global constants should be all caps with '_' separators.
  • Static variables may be prepended with 's'.
  • Make Functions Reentrant - Functions should not keep static variables that prevent a function from being reentrant.
  • Alignment of Declaration Blocks - Block of declarations should be aligned.
  • One Statement Per Line - There should be only one statement per line unless the statements are very closely related.
  • Short Methods or Functions - Methods should limit themselves to a single page of code.
  There could be many more points which should be considered while writing your PHP program. Over all intension should be to be consistent throughout of the code programming and it will be possible only when you will follow any coding standard. You can device your own standard if you like something different.

Six Sigma Process: A great help for entrepreneurs.

The Six Sigma approach makes the work both flexible and focused. Six Sigma training helps entrepreneurs to assess process cycle of operations. The essential factor in entrepreneurship is that they are not afraid of taking risks. Six Sigma practices also help them in business planning. Entrepreneurs also realize that there is a need to move slowly and work on the service models for better consistency.
 Read more at: http://www.business.com/entrepreneurship/a-new-look-at-entrepreneurship-where-six-sigma-aligns-personality-with-process/

INTRODUCTION TO MYSQL

MySql is a powerful database. It's very good and free of charge. Many developers in the world selected mysql and php for developing their website.

The MySQL database has become the world's most popular open source database because of its consistent fast performance, high reliability and ease of use. It's used in more than 6 million installations ranging from large corporations to specialized embedded applications on every continent in the world.

Not only is MySQL the world's most popular open source database, it's also become the database of choice for a new generation of applications built on the LAMP stack (Linux, Apache, MySQL, PHP / Perl / Python.) MySQL runs on more than 20 platforms including Linux, Windows, OS/X, HP-UX, AIX, Netware, giving you the kind of flexibility that puts you in control.

Whether you're new to database technology or an experienced developer or DBA, MySQL offers a comprehensive range of certified software, support, training and consulting to make you successful.

Reasons to Choose MySQL

1. Scalability and Flexibility

The MySQL database server provides the ultimate in scalability, sporting the capacity to handle deeply embedded applications with a footprint of only 1MB to running massive data warehouses holding terabytes of information. Platform flexibility is a stalwart feature of MySQL with all flavors of Linux, UNIX, and Windows being supported. And, of course, the open source nature of MySQL allows complete customization for those wanting to add unique requirements to the database server.

2. High Performance

A unique storage-engine architecture allows database professionals to configure the MySQL database server specifically for particular applications, with the end result being amazing performance results. Whether the intended application is a high-speed transactional processing system or a high-volume web site that services a billion queries a day, MySQL can meet the most demanding performance expectations of any system. With high-speed load utilities, distinctive memory caches, full text indexes, and other performance-enhancing mechanisms, MySQL offers all the right ammunition for today's critical business systems.

3. High Availability

Rock-solid reliability and constant availability are hallmarks of MySQL, with customers relying on MySQL to guarantee around-the-clock uptime. MySQL offers a variety of high-availability options from high-speed master/slave replication configurations, to specialized Cluster servers offering instant failover, to third party vendors offering unique solutions for the MySQL.

4. Robust Transactional Support

MySQL offers one of the most powerful transactional database engines on the market. Features include complete ACID (atomic, consistent, isolated, durable) transaction support, unlimited row-level locking, distributed transaction capability, and multi-version transaction support where readers never block writers and vice-versa. Full data integrity is also assured through server-enforced referential integrity, specialized transaction isolation levels, and instant deadlock detection.

5. Web and Data Warehouse Strengths

MySQL is the de-facto standard for high-traffic web sites because of its high-performance query engine, tremendously fast data insert capability, and strong support for specialized web functions like fast full text searches. These same strengths also apply to data warehousing environments where MySQL scales up into the terabyte range for either single servers or scale-out architectures. Other features like main memory tables, B-tree and hash indexes, and compressed archive tables that reduce storage requirements by up to eighty-percent make MySQL a strong standout for both web and business intelligence applications.

6. Strong Data Protection

Because guarding the data assets of corporations is the number one job of database professionals, MySQL offers exceptional security features that ensure absolute data protection. In terms of database authentication, MySQL provides powerful mechanisms for ensuring only authorized users have entry to the database server, with the ability to block users down to the client machine level being possible. SSH and SSL support are also provided to ensure safe and secure connections. A granular object privilege framework is present so that users only see the data they should, and powerful data encryption and decryption functions ensure that sensitive data is protected from unauthorized viewing. Finally, backup and recovery utilities provided through MySQL and third party software vendors allow for complete logical and physical backup as well as full and point-in-time recovery.

Mobile Health Solutions are going to be the new green.

The breakthrough in the mobile innovations that is coming into industry holds many promises for the future of mobile healthcare solutions. The power of technology to monitor patients from distance improves health care in a way that is cost effective and beneficial. To implement such systems the need is to change the thinking of both doctors and the patients. Mobile Healthcare systems keep a constant vigilance on the patient and can collect important data. The data related to the blood pressure, sugar levels and various important factors can be analyzed to make the treatment better. This gives freedom to the patients to complete their works without being tense about their healthcare system. They can remotely access the same. There are projects which are working on mobile healthcare and they have offered promising results.  .
Read more at: http://www.healthcare-informatics.com/article/harnessing-power-mobile

PHP

INTRODUCTION TO PHP

PHP is a powerful language and the interpreter, whether included in a web server as a module or executed as a separate CGI binary, is able to access files, execute commands and open network connections on the server. These properties make anything run on a web server insecure by default. PHP is designed specifically to be a more secure language for writing CGI programs than Perl or C, and with correct selection of compile-time and runtime configuration options, and proper coding practices, it can give you exactly the combination of freedom and security you need.

As there are many different ways of utilizing PHP, there are many configuration options controlling its behavior. A large selection of options guarantees you can use PHP for a lot of purposes, but it also means there are combinations of these options and server configurations that result in an insecure setup.

The configuration flexibility of PHP is equally rivalled by the code flexibility. PHP can be used to build complete server applications, with all the power of a shell user, or it can be used for simple server-side includes with little risk in a tightly controlled environment. How you build that environment, and how secure it is, is largely up to the PHP developer.

For more details refer to:

https://en.wikipedia.org/wiki/PHP

http://www.w3schools.com/php/

Highly anticipated developments in the field of Artificial Intelligence.

The future of AI is fill with amazing opportunities. Alan Turing designed the Turing machine about a century ago, and till date an AI based model which clears the Turing test is the top one. It is expected that in the coming times the machines will pass the Turing test. To add to the surprise, the AI machines are being expected to use all the five human senses. Governments, world over are planning to make simulation models which make use of big data as input to predict the criminal or terrorist activities. AI has been improving human lives by uplifting the healthcare and medical facilities. To make the computer - human interaction more natural, scientists are working on  the Natural Language Processing Algorithms.
Read more about it at: http://nerdsmagazine.com/artificial-intelligence-five-highly-anticipated-developments/

How B2B business leads can use Retargeting?

Retargeting is a form of online advertising that focusses on display ads to the visitors after they have left your website. It is a cookie based technology. It has proved to be of benefit to B2B businesses, according to the statistics. Retargeting can be done in three ways.  1. Pixel-Based Retargeting: The marketer places JavaScript code on his website which drops a cookie on a visitor's browser. 2. List- Based Retargeting: The marketer prepares a list of contacts from email marketing campaigns or for some other source. It then serves them with a specially targeted ads on the Social Networking platforms. 3. Search Retargeting: Search retargeting targets user audiences based on previous keyword searches, they have conducted on search engines such as Google, Yahoo & Bing. There are many tools available in the market that can be used to design the strategy for retargeting.
Read more about it in the article written by Jessy Smulski (a valued contributor to Business 2 Community) at: http://www.business2community.com/b2b-marketing/tips-retargeting-b2b-leads-beginners-guide-01441414

What are the upcoming smart wears?

The field of smart wears brings up wonderful innovations each day. New horizons are explored and tested. This merging of machine and man has brought many such things which we never thought of. Exoskeletons are one such example. These give superhuman abilities to human beings. Nowadays there have been issues regarding privacy. There is always a third eye around looking and collecting more and more information about you. So to protect this the stealth wear is coming. To make this work you need to find the right reflective material that can block surveillance cameras and mobile tracking devices. Smart textile and smart clothing are already very popular. These have various applications ranging from health monitoring clothes to the environmental monitoring ones.
Read more at: http://www.latimes.com/business/technology/la-fi-thedownload-wearable-tech-oddities-20160209-story.html

System Design

3.1 DESIGN APPROACH

The design approach can be of two types functional or object oriented designs to develop a software or a web based project. Functional design approach is supported directly by most programming languages. Most design methods are functional in their approach. CASE tools are available for design support. In this project functional oriented approach is used for design.

3.2 DETAIL DESIGN

Software design sits at the technical kernel of the software engineering process and is applied regardless of the development paradigm and area of application. Design is the first step in the development phase for any engineered product or system. Design is the only way that we can accurately translate a user to view into a finished software product or system. Software design serves as a foundation for all the software engineering steps that follow. Without a strong design we building an unstable system & one that will be difficult to test one whose duality cannot be assessed until the last stage. During design progressive refinement of data structure program structure and procedural details are developed reviewed and documented. System design can be viewed from either technical or project management perspective. 

3.3 SYSTEM DESIGN

3.3.1 FLOW CHART

3.3.2 DFDs

 In DFD there are four symbols:

1.      SQUARE defines the originator or the destination of the system data.

2.      An ARROW identifies the data flows in motion.  It’s a pipeline through which info. Flows.

3.      A CIRCLE or a BUBBLE represents the process that transforms incoming data flow into outgoing data flow(s).

3.4 DATABASE DESIGN

E-R DIAGRAMS:

The entity Relationship Diagram ERD depicts the relationship between the data objects. The ERD is the notation that is used to conduct the date modeling activity the attributes of each data object noted is the ERD can be described resign a data object descriptions. The primary purpose of the ERD is to represent data objects and their relationships

The set of primary components that are identified by the ERD are

 1. Data object

 2. Relationships

 3. Attributes

 4. Various types of indicators.

3.5 METHODOLOGY

System development methodologies are promoted as a means of improving the management and control of the software development process, structuring and simplifying the process, and standardizing the development process and product by specifying activities to be done and techniques to be used. 

DESCRIPTION:

A system development methodology refers to the framework that is used to structure, plan, and control the process of developing an information system. A wide variety of such frameworks have evolved over the years, each with its own recognized strength sand weaknesses. One system development methodology is not necessarily suitable for use by all projects. 

PURPOSE: