How CRM Data can help in improving your marketing strategy?

Customer Relation Management is a combination of technology and collection of database of sales contact. This combination can be positively used to make a marketing strategy. This can be used to create awareness among the different departments of the organization, regarding the important actions that a customer has taken. Automated alerts can be sent notifying the important actions relevant to a team. Consistent messaging is required at times to stay in touch with the customer. This can be either with regard to feedback. Thus helping in getting insights of the customer. These practices help in understanding your customers in a better way. This improves your customer loyalty, hence resulting to improved engagement.
Read more in the article written by Bruce Swann (Senior Product Marketing Manager for Adobe Campaign) at: http://blogs.adobe.com/digitalmarketing/digital-marketing/5-ways-crm-data-benefits-your-marketing-strategy/

CRM gets easier by bidding farewell to Sticky Notes.

Gone are the days when the tiny pieces of paper were most essential parts of CRM. Automation has made it lot easier by keeping the data records. Sticky notes are quite prone to physical damage, leading to loss of critical information. Automated systems keep data records safe and highly organized. This way data can be efficiently sorted or searched. If you still continue to wholly rely on sticky notes, come out of the cocoon and take the benefits of technology. Read more at: http://it.toolbox.com/blogs/insidecrm/crm-and-the-death-of-the-sticky-note-70917

Take it to new heights with CRM and Automation.

A customer visits your site or product, checks the available options and services offered. Then he decides to go along with you or not.  Good business policy is to give a personal touch to each customer so that they feel at home each time. But taking care of their needs at each step becomes a time taking process if done manually. On the other hand automation makes it more smooth and effective. If CRM is practiced along with automation, it sets everything into a correct perspective. Read more about it in the article written by Inside-CRM at http://it.toolbox.com/blogs/insidecrm/five-ways-marketing-automation-and-crm-go-together-like-peanut-butter-and-jelly-70904