Make it easy for Customers with Location Based Marketing.

It's no more difficult to shop at a new place with Location Based Marketing. We often look for the unique and best products, when we visit a new place. A common practice is to inquire about the best deals, with the people around who are aware of the new place. But with everything becoming techy we have Location Based Marketing to rescue. It integrates mobile marketing with location based services. The motive behind this is to make mobile users aware of your presence, while they are in the areas nearby. Most relevant display ads as per user's location are sent. Their interest can be pulled by either providing some discounts or some other perks. This adds to the benefit of both, the user as well as business. Read more about it in an article written by Jack Simpson (a Writer at Econsultancy) at: https://econsultancy.com/blog/67418-what-is-location-based-advertising-why-is-it-the-next-big-thing/

How Internet of Things can pay-off in Mobile Marketing?

Mobile Marketing is the use of the mobile medium as a means of marketing. According to a report, the IoT device market will double the size of smartphone, PC, tablet, connected car, and wearable devices combined by 2019. The Internet of Things provides a network of physical objects or things embedded with electronics, software, sensors, and network connectivity, thus enabling collection and exchange of data.
To know more about how it can hit the target mobile marketing, follow the article written by Arun Bhattacharya (author) at: http://blogs.adobe.com/digitalmarketing/mobile/how-to-add-wearable-devices-to-your-mobile-marketing-strategy/