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Sunday, 8 May 2016

Artificial Intelligence in gaming industry

Artificial Intelligence is used to generate intelligent behaviors in gaming, to simulate the human behavior. But to make the experience more natural it is required that the artificial intelligence based players in the game must imitate the human behavior. That means they also must be prone to errors and mistakes. This is the real challenge in gaming for AI. AI models remember the patterns, so this avoids repetition of mistakes. Humans can lie very easily at every step. This is a complex phenomenon for the AI models. So this is what computer engineers are working on to make games with AI appear more natural.
Read more at: https://www.newscientist.com/article/2078134-cleverness-isnt-everything-for-a-gaming-artificial-intelligence/

Wednesday, 4 May 2016

How CRM Data can help in improving your marketing strategy?

Customer Relation Management is a combination of technology and collection of database of sales contact. This combination can be positively used to make a marketing strategy. This can be used to create awareness among the different departments of the organization, regarding the important actions that a customer has taken. Automated alerts can be sent notifying the important actions relevant to a team. Consistent messaging is required at times to stay in touch with the customer. This can be either with regard to feedback. Thus helping in getting insights of the customer. These practices help in understanding your customers in a better way. This improves your customer loyalty, hence resulting to improved engagement.
Read more in the article written by Bruce Swann (Senior Product Marketing Manager for Adobe Campaign) at: http://blogs.adobe.com/digitalmarketing/digital-marketing/5-ways-crm-data-benefits-your-marketing-strategy/

Friday, 22 April 2016

Artificial Intelligence for the good of consumers!

The intelligence exhibited by machines is called artificial intelligence (AI). To a layman this field is full of mystery. But AI is embedded is many things that often go unnoticed. Organizations are using AI to make the consumer experience better. So, you are no longer cluttered with irrelevant ads. The recommendations on the social media platforms are the result of machine learning and artificial intelligence models. There are smart entertainment apps that learn from your behavior and choose what is best suited for you.
To read more follow:  http://insidebigdata.com/2016/02/12/why-consumers-need-to-stop-fearing-artificial-intelligence/

Thursday, 14 April 2016

PHP - GET & POST Methods

There are two ways to send information to the web server by the browser client:
  • The GET Method
  • The POST Method

The GET Method

The GET method sends the encoded user information appended to the page request. With a GET method, you are sending your data via the URL. While, with A POST method, data is embedded in the form object and sent directly from your browser to the server. 
  • The GET method produces a long string that appears in your server logs, in the browser's Location: box.
  • The GET method is restricted to send upto 1024 characters only.

The POST Method

The POST method transfers information via HTTP headers. The information is encoded as described in case of GET method and put into a header called QUERY_STRING.
  • The POST method does not have any restriction on data size to be sent.
  • The POST method can be used to send ASCII as well as binary data.
If the method is not specified in the html form get will be used by default. 
GET method places name value pairs as plain text in URL.
POST is secure because name value pairs are not visible in the URL

Tuesday, 12 April 2016

How Social Media can help in increasing ROI?

People spend more time on the social media nowadays. So, marketers are targeting their customers on the social media platforms. As a result, organizations having a social media presence are generating greater ROI. Social Media is a new communication channel that presents the combination of communication and information. With the integration of powerful search engines, people use it as a source to search for information. Organizations can also check what people are saying about others. Marketing is about your presence at the place where your potential customers can be present. Salespeople are a source for news for their clients on these social networks. There has been a decrease in the budgets for marketing with the help of social media, without affecting the marketing strategies.
 Read more about this at: : https://www.siliconrepublic.com/business/2016/02/16/social-media-marketing-investing-roi-imi

Friday, 8 April 2016

Customer Experience at the top in the Digital Age.

Digital Transformation has brought a lot of advantages as well as challenges. In the race where everyone is rushing to get digital, customer experience holds the highest priority. Digitization not only affects the internal working structure of the organization, but also affects the customers of the company. Digitization is taking place in every sector. So those who keep themselves isolated from this will be marginalized completely. With the expense of mobile technology, users are getting very comfortable with remote control. The daily access to the digital world has brought a huge change in the customer behavior, so the digital strategy of an organization must be comprehensive. To improve the customer experience, all the departments must be working together. Moreover more the digitization, higher the amount of data. Data must be from the various departments must be integrated through a good communication channel.
 Read more about it in the article written at: http://blogs.adobe.com/digitaleurope/digital-marketing/pac-study-customer-experience-in-the-digital-age/

Thursday, 7 April 2016

Coding Standards


Every company follows a different coding standard based on their best practices. Coding standard is required because there may be many developers working on different modules so if they will start inventing their own standards then source will become very un-manageable and it will become difficult to maintain that source code in future.
Here are several reasons why to use coding specifications:
  • Your peer programmers have to understand the code you produce. A coding standard acts as the blueprint for all the team to decipher the code.
  • Simplicity and clarity achieved by consistent coding saves you from common mistakes.
  • If you revise your code after some time then it becomes easy to understand that code.
  • Its industry standard to follow a particular standard to being more quality in software.
There are few guidelines which can be followed while coding in PHP.

  • Indenting and Line Length - Use an indent of 4 spaces and don't use any tab because different computers use different setting for tab. It is recommended to keep lines at approximately 75-85 characters long for better code readability.
  • Control Structures - These include if, for, while, switch, etc. Control statements should have one space between the control keyword and opening parenthesis, to distinguish them from function calls. You are strongly encouraged to always use curly braces even in situations where they are technically optional.
    • Function Calls - Functions should be called with no spaces between the function name, the opening parenthesis, and the first parameter; spaces between commas and each parameter, and no space between the last parameter, the closing parenthesis, and the semicolon. Here's an example:
    $var = foo($bar, $baz, $quux);
    • Function Definitions - Function declarations follow the "BSD/Allman style":
    function fooFunction($arg1, $arg2 = '')
    {
        if (condition) {
            statement;
        }
        return $val;
    }
    • Comments - C style comments (/* */) and standard C++ comments (//) are both fine. Use of Perl/shell style comments (#) is discouraged.
    • PHP Code Tags - Always use <?php ?> to delimit PHP code, not the <? ?> shorthand. This is required for PHP compliance and is also the most portable way to include PHP code on differing operating systems and setups.
    • Variable Names -
    • Use all lower case letters
    • Use '_' as the word separator.
    • Global variables should be prepended with a 'g'.
    • Global constants should be all caps with '_' separators.
    • Static variables may be prepended with 's'.
    • Make Functions Reentrant - Functions should not keep static variables that prevent a function from being reentrant.
    • Alignment of Declaration Blocks - Block of declarations should be aligned.
    • One Statement Per Line - There should be only one statement per line unless the statements are very closely related.
    • Short Methods or Functions - Methods should limit themselves to a single page of code.
    There could be many more points which should be considered while writing your PHP program. Over all intension should be to be consistent throughout of the code programming and it will be possible only when you will follow any coding standard. You can device your own standard if you like something different.