Make it easy for Customers with Location Based Marketing.

It's no more difficult to shop at a new place with Location Based Marketing. We often look for the unique and best products, when we visit a new place. A common practice is to inquire about the best deals, with the people around who are aware of the new place. But with everything becoming techy we have Location Based Marketing to rescue. It integrates mobile marketing with location based services. The motive behind this is to make mobile users aware of your presence, while they are in the areas nearby. Most relevant display ads as per user's location are sent. Their interest can be pulled by either providing some discounts or some other perks. This adds to the benefit of both, the user as well as business. Read more about it in an article written by Jack Simpson (a Writer at Econsultancy) at: https://econsultancy.com/blog/67418-what-is-location-based-advertising-why-is-it-the-next-big-thing/

Feasibility Study

Depending on the results of the initial investigation of the survey of any project it  is then expanded to a more detailed feasibility study. “FEASIBILITY STUDY” is a test of system proposal according to its workability, impact of the organization, ability to meet needs and effective use of the resources. It focuses on these major questions:

·         What are the user’s demonstrable needs and how does a candidate system meet them?

·         What resources are available for given candidate system?

·         What are the likely impacts of the candidate system on the organization?

·         Whether it is worth to solve the problem?

During feasibility analysis for this project, following primary areas of interest are to be considered. Investigation and generating ideas about a new system does this.

Steps in feasibility analysis:

Eight steps involved in the feasibility analysis are:

·         Form a project team and appoint a project leader.

·         Prepare system flowcharts.

·         ­Enumerate potential proposed system.

·          Weight system performance and cost data.

·         Select the best-proposed system.

·         Prepare and report final project directive to management.

1. Technical Feasibility

It is a study of resource availability that may affect the ability to achieve an acceptable system. This evaluation determines whether the technology needed for the proposed system is available or not.

·         Can the work for the project be done with current equipment existing software technology & available personal?

·         Can the system be upgraded if developed?

·         If new technology is needed then what can be developed?

·         This is concerned with specifying equipment and software that will successfully satisfy the user requirement. The technical needs of the system may include:

·         Front-end and back-end selection

An important issue for the development of a project is the selection of suitable front-end and back-end. When we decided to develop the project we went through an extensive study to determine the most suitable platform that suits the needs of the organization as well as helps in development of the project.

The aspects of our study included the following factors:

Front-end selection:

It must have a GUI that assists employees that are not from IT background.

·         Scalability and extensibility

·         Flexibility

·         Robustness

According to the organization requirement and the culture

·         Must provide excellent reporting features with good printing support

·         Platform independent

·         Easy to debug and maintain

·         Event driven programming facility

·         Front end must support some popular back end like MS Access

2. Economic Feasibility

Economic justification is generally the “Bottom Line” consideration for most systems. Economic justification includes a broad range of concerns that includes cost benefit analysis. In this we weight the cost and the benefits associated with the candidate system and if it suits the basic purpose of the organization i.e. profit making, the project is making to the analysis and design phase.

The financial and the economic questions during the preliminary investigation are verified to estimate the following:

·         The cost to conduct a full system investigation.

·         The cost of hardware and software for the class of application being considered.

·         The benefits in the form of reduced cost.

·         The proposed system will give the minute information, as a result the Performance is improved

This feasibility checks whether the system can be developed with the available funds. Online Bookstore System does not require enormous amount of money to be in function. This can be done economically if planned judicially, so it is economically feasible. The cost of project depends upon the number of man-hours required.

3. Operational Feasibility

It is mainly related to human organizations and political aspects. The points to be considered are:

·         What changes will be brought with the system?

·         What organization structures are disturbed?

·         What new skills will be required? Do the existing staff members have these skills? If not, can they be trained in due course of time?

The system is operationally feasible as it very easy for the End users to operate it. It only demands some basic information about Windows platform.

4. Schedule Feasibility

Time evaluation is the most important consideration in the development of project. The time schedule required for the developed of this project is very important since more development time effect machine time, cost and cause delay in the development of other systems. A reliable online billing System can be developed in the considerable amount of time.

Improve your employee engagement with Big Data Solutions.

Finding suitable talent for your workplace is a difficult process. It is much more difficult to retain talent, if the workplace conditions are not suitable. Most of the organizations use annual feedback system to know about the employees. But the better way is to have a continuous check on the performance and behavior of employees regularly. This helps in getting a better picture. Big Data helps in identifying the relation between engagement and retention. Cloud based solutions provide access to all the data at one place and this can be used for further decisions by HR. Data can be collected, measured, analyzed at one plans. And accordingly solutions can be thought of to eliminate the problem. Organizations who use big data solutions have observed a better turnover.
Read more at: http://www.cio.com/article/3023311/careers-staffing/how-big-data-can-drive-employee-engagement.html

Play it safe when using Wearables.

The trend of wearables is growing hotter each day. BYOD (Bring Your Own Devices) and IoT (Internet of Things) clubbed together, is adding more efficiency and flexibility. It's no surprise that smart wearables are already passé for fashionistas. On the counterpart, these trends are attracting the attention of hackers. Wearables are being profoundly used for both business and personal purposes. Thus making them a rich source of information. This could act to the disadvantage if the information gets into the wrong hands. Though the wearables have not revealed any big disadvantages, so far. But as always, with evolving technologies, there always exist weak points. The hackers find these weaknesses and exploit it to their benefit. So it is essential to do proper research on the wearable, before handling it a prominent portion of your information.
 Read more about it in an article written by Jen A. Miller (a freelance journalist) at: http://www.cio.com/article/3022059/wearable-technology/how-secure-are-wearables-anyway.html

Work made easier with Drop shipping.

Drop shipping refers to the direct delivery of the products from a manufacturer to the retailer or the customer. This is very convenient if you are going to start an ecommerce business. This decreases the overhead as the costs of purchasing inventory or managing warehouses is eliminated. The businesses using drop shipping find scaling easier. For example: if you receive four times as much offers, you'll usually need to do four times as much work. But with drop shipping most of the work to satisfy the additional orders is to be done by the suppliers. This makes businesses flexible. Most of the startups find difficulties in raising funds. So, it is easier to start with drop shipping. It even offers the largest variety for the customers. Being directly linked to the manufacturers selling the products, number of middlemen decreases. Fewer the middlemen, bigger the profits of a business. Read more at: https://econsultancy.com/blog/67406-what-is-dropshipping-and-is-it-right-for-your-business/

System Outage: A nightmare for businesses.

A system outage is worse than a nightmare for the IT managers. Downtime is when, the system on which your business relies is dead, down or unavailable. In spite of any levels of preparation, this problem is faced by most of the organizations. And the recovery period builds astronomical pressure on the IT team. A report suggests that the majority of the system outages is due to ill planning. System Outages lead to huge revenue losses each year. Downtime affects the reputation of the business firms significantly. Read more about system outage at: http://www.evolven.com/blog/downtime-outages-and-failures-understanding-their-true-costs.html

CRM gets easier by bidding farewell to Sticky Notes.

Gone are the days when the tiny pieces of paper were most essential parts of CRM. Automation has made it lot easier by keeping the data records. Sticky notes are quite prone to physical damage, leading to loss of critical information. Automated systems keep data records safe and highly organized. This way data can be efficiently sorted or searched. If you still continue to wholly rely on sticky notes, come out of the cocoon and take the benefits of technology. Read more at: http://it.toolbox.com/blogs/insidecrm/crm-and-the-death-of-the-sticky-note-70917

Take it to new heights with CRM and Automation.

A customer visits your site or product, checks the available options and services offered. Then he decides to go along with you or not.  Good business policy is to give a personal touch to each customer so that they feel at home each time. But taking care of their needs at each step becomes a time taking process if done manually. On the other hand automation makes it more smooth and effective. If CRM is practiced along with automation, it sets everything into a correct perspective. Read more about it in the article written by Inside-CRM at http://it.toolbox.com/blogs/insidecrm/five-ways-marketing-automation-and-crm-go-together-like-peanut-butter-and-jelly-70904

Make results better using Predictive Analytics in B2B Marketing

Those using predictive analytics easily outpace those who don't. There is a clear incremental sales lift in the marketing campaigns which consider predictive analytics. Every organization strives to achieve a higher return on investment (ROI) from that spending on marketing. Predictive analytics help creation of unique customer profiles by analyzing the data. 

Read more about how Predictive Analytics can be useful in B2B marketing in the article written by Laura at: http://blogs.forrester.com/laura_ramos/15-07-02-the_power_to_predict_can_give_b2b_marketers_an_unfair_advantage

Take Customer Experience ahead of the field, using Data Driven Marketing.

It's all about customer experience - make it better using Data Driven Marketing!                                   It's important to treat them like true customers by taking them through personalized life cycles. Normally, customers are expected to feed the website with lots of data regarding their preferences and personal details. So there is a lot of data in the hand of an owner. But the value lies in effectively scaling data and analytics to enrich their journey. Thus, planning the marketing strategies by keeping in focus the results of this data analytics. 

The article written by Kevin Lindsay digs deeper into the power of Data Driven Marketing at: http://blogs.adobe.com/digitalmarketing/personalization/strength-in-numbers-best-practices-for-data-driven-marketing/

How Internet of Things can pay-off in Mobile Marketing?

Mobile Marketing is the use of the mobile medium as a means of marketing. According to a report, the IoT device market will double the size of smartphone, PC, tablet, connected car, and wearable devices combined by 2019. The Internet of Things provides a network of physical objects or things embedded with electronics, software, sensors, and network connectivity, thus enabling collection and exchange of data.
To know more about how it can hit the target mobile marketing, follow the article written by Arun Bhattacharya (author) at: http://blogs.adobe.com/digitalmarketing/mobile/how-to-add-wearable-devices-to-your-mobile-marketing-strategy/