Pages

Saturday 28 May 2016

Boost your business with Clickstream Data Analysis.

Clickstream is recording of the parts of the screen of a computer user clicks on while web browsing or using another software application. Clickstream Analysis refers to collecting, analyzing, and reporting the data about visitors visit. This is generated by recording the succession of clicks each visitor makes. This helps you to get insights of the behavior of the visitors. Hence, you can maneuver your strategies as per this analysis. It gives you the information about how long a visitor stayed on your website and how often he returns.  This gives a wealth of information to be analyzed.
 To know more about clickstream data analysis go through the article written by Jaoa Correia (a Senior Analytics Consultant at Blast Analytics & Marketing) at: http://www.blastam.com/blog/index.php/2015/04/move-into-limitless-world-of-clickstream-data-analysis

Sunday 22 May 2016

Artificial Intelligence to revolutionalise your life.

It is the very beginning of the robotic revolution. The progress in this field is set to increase its pace. So this instills a fear what if these AI models grow smarter than those who created them. With AI applications covering up all your works, what is the purpose that it might leave you? The use of AI is growing fast in all the sectors. It is helping in improving the human living standards. There is a gap between the computers and human beings. But the upcoming AI models are focused to remove this gap. This will make computer - human interaction more like human like interaction.
 Read more about it in the article written by Damon Beres(Senior Tech Editor, The Huffington Post) at: http://www.huffingtonpost.com/entry/artificial-intelligence-mit-tech-conference_us_56cb20ade4b0928f5a6c7463?section=india

Thursday 19 May 2016

Artificial Intelligence demands all of your data.

It seems that the long winter of AI has come to an end and this field is enjoying the unstoppable progress in the spring stage. But the only way AI becomes more powerful is by getting fed with a tremendous amount of data. More the data, better the efficiency of the AI algorithms. Seeing the helpful uses of such AI based applications the users happily allow the access to any kind of data. In the coming times, there will be applications which would demand access to every kind of data you generate. And the truth is we will willingly submit our data. Because bigger the data sets are, smarter the AI. The major reason for feeding the AI algorithms is that is improving and helping the human life.
Read more about it in the article written by Mike Elgan (author of  technology and tech culture) at: http://www.computerworld.com/article/3035595/emerging-technology/artificial-intelligence-needs-your-data-all-of-it.html

Thursday 12 May 2016

Artificial Intelligence and cloud technology

To get the raw data, processed through the Artificial Intelligence models, the data has to be uploaded on a cloud. But there are privacy issues or time wastage in uploading data on cloud and retrieving back. Internet connection is a must. So to eradicate these problems, researchers have developed a chip that could bring AI to the hardware like smart phones, sensors or other mobile devices. These have very large neural networks, which can process data then and there. This means without having access to Wi-Fi or other connections, users can get meaningful insights rather than just the raw collected data. This technology will be of great help in the field of Internet of Things.
To know more, follow: http://electronicdesign.com/iot/artificial-intelligence-gets-its-head-out-cloud

Monday 9 May 2016

Scion of Ikshvaku - Book Review

This book written by Amish Tripathi is the first one of  the "Ramchandra Series". As Amish's signature style, the book gives a logical and scientific insight of Ramayana. The book doesn't tell us the same story as we have been listening since childhood or the one that is broadcast on the cable TV networks.

The language is simple. It's is a nice book for those who want to learn more about Ramayana, but cannot read the Sanskrit verse or find the Sanskrit verse difficult to understand.

Talking about how true the book is! Well, Hindu mythology is very broad and so is its interpretation. The events are explained beautifully, and one gets a vivid picturesque view. The book creates a link to the previous Shiva Trilogy, thus giving a better understanding of the tales of Vayuputras, Meluhas. All in all providing a better insight to the glorious past.

The book has deeply impacted my mind for positive. I would suggest you to go ahead with the book.
Happy Reading! :) 

Sunday 8 May 2016

Testing Techniques and Test Plans

Unit Testing

Unit Testing is done at the source or code level for language-specific programming errors such as bad syntax, logic errors, or to test particular functions or code modules.  The unit test cases shall be designed to test the validity of the programs correctness. 

White Box Testing

In white box testing, the UI is bypassed.  Inputs and outputs are tested directly at the code level         and the results are compared against specifications. This form of testing ignores the function of   the program under test and will focus only on its code and the structure of that code. Test case  designers shall generate cases that not only cause each condition to take on all possible values at  least once, but that cause each such condition to be executed at least once.  To ensure this happens, we will be applying Branch Testing.  Because the functionality of the program is relatively simple, this method will be feasible to apply. Each function of the binary tree repository is executed independently; therefore, a program flow for each function has been derived from the code.

Branch Testing
Using the program flow graph for each function, we will be able to determine all of the branches that will need to tested and will be used to develop the corresponding test cases.

Black Box Testing

Black box testing typically involves running through every possible input to verify that it results in the right outputs using the software as an end-user would.  We have decided to perform Equivalence Partitioning and Boundary Value Analysis testing on our application. 

Equivalence Partitioning

In considering the inputs for our equivalence testing, the following types will be used:

1. Legal input values – Test values within boundaries of the specification equivalence classes.  This shall be input data the program expects and is programmed to transform into usable values.
2. Illegal input values – Test equivalence classes outside the boundaries of the specification.  This shall be input data the program may be presented, but that will not produce any meaningful output.
The equivalence partitioning technique is a test case selection technique in which the test designer examines the input space defined for the unit under test and seeks to find sets of input that are, or should be, processed identically. The following table represents our equivalence classes, both valid and invalid.

 Integration Testing

There are two primary modules that will need to be integrated: the Graphic User Interface module and the Tree Repository module (back-end).  The two components, once integrated, will form the complete Binary Search Tree Application.  The following describes these modules as well as the steps that will need to be taken to achieve complete integration.  We will be employing an incremental testing strategy to complete the integration.

System Testing

The goals of system testing are to detect faults that can only be exposed by testing the entire integrated system or some major part of it. Generally, system testing is mainly concerned with areas such as performance, security, validation, load/stress, and configuration sensitivity. But in our case well focus only on function validation and performance. And in both cases we will use the black-box method of testing.

Artificial Intelligence in gaming industry

Artificial Intelligence is used to generate intelligent behaviors in gaming, to simulate the human behavior. But to make the experience more natural it is required that the artificial intelligence based players in the game must imitate the human behavior. That means they also must be prone to errors and mistakes. This is the real challenge in gaming for AI. AI models remember the patterns, so this avoids repetition of mistakes. Humans can lie very easily at every step. This is a complex phenomenon for the AI models. So this is what computer engineers are working on to make games with AI appear more natural.
Read more at: https://www.newscientist.com/article/2078134-cleverness-isnt-everything-for-a-gaming-artificial-intelligence/

Wednesday 4 May 2016

How CRM Data can help in improving your marketing strategy?

Customer Relation Management is a combination of technology and collection of database of sales contact. This combination can be positively used to make a marketing strategy. This can be used to create awareness among the different departments of the organization, regarding the important actions that a customer has taken. Automated alerts can be sent notifying the important actions relevant to a team. Consistent messaging is required at times to stay in touch with the customer. This can be either with regard to feedback. Thus helping in getting insights of the customer. These practices help in understanding your customers in a better way. This improves your customer loyalty, hence resulting to improved engagement.
Read more in the article written by Bruce Swann (Senior Product Marketing Manager for Adobe Campaign) at: http://blogs.adobe.com/digitalmarketing/digital-marketing/5-ways-crm-data-benefits-your-marketing-strategy/