Boost your business with Clickstream Data Analysis.

Clickstream is recording of the parts of the screen of a computer user clicks on while web browsing or using another software application. Clickstream Analysis refers to collecting, analyzing, and reporting the data about visitors visit. This is generated by recording the succession of clicks each visitor makes. This helps you to get insights of the behavior of the visitors. Hence, you can maneuver your strategies as per this analysis. It gives you the information about how long a visitor stayed on your website and how often he returns.  This gives a wealth of information to be analyzed.
 To know more about clickstream data analysis go through the article written by Jaoa Correia (a Senior Analytics Consultant at Blast Analytics & Marketing) at: http://www.blastam.com/blog/index.php/2015/04/move-into-limitless-world-of-clickstream-data-analysis

Artificial Intelligence to revolutionalise your life.

It is the very beginning of the robotic revolution. The progress in this field is set to increase its pace. So this instills a fear what if these AI models grow smarter than those who created them. With AI applications covering up all your works, what is the purpose that it might leave you? The use of AI is growing fast in all the sectors. It is helping in improving the human living standards. There is a gap between the computers and human beings. But the upcoming AI models are focused to remove this gap. This will make computer - human interaction more like human like interaction.
 Read more about it in the article written by Damon Beres(Senior Tech Editor, The Huffington Post) at: http://www.huffingtonpost.com/entry/artificial-intelligence-mit-tech-conference_us_56cb20ade4b0928f5a6c7463?section=india

Artificial Intelligence demands all of your data.

It seems that the long winter of AI has come to an end and this field is enjoying the unstoppable progress in the spring stage. But the only way AI becomes more powerful is by getting fed with a tremendous amount of data. More the data, better the efficiency of the AI algorithms. Seeing the helpful uses of such AI based applications the users happily allow the access to any kind of data. In the coming times, there will be applications which would demand access to every kind of data you generate. And the truth is we will willingly submit our data. Because bigger the data sets are, smarter the AI. The major reason for feeding the AI algorithms is that is improving and helping the human life.
Read more about it in the article written by Mike Elgan (author of  technology and tech culture) at: http://www.computerworld.com/article/3035595/emerging-technology/artificial-intelligence-needs-your-data-all-of-it.html

Artificial Intelligence and cloud technology

To get the raw data, processed through the Artificial Intelligence models, the data has to be uploaded on a cloud. But there are privacy issues or time wastage in uploading data on cloud and retrieving back. Internet connection is a must. So to eradicate these problems, researchers have developed a chip that could bring AI to the hardware like smart phones, sensors or other mobile devices. These have very large neural networks, which can process data then and there. This means without having access to Wi-Fi or other connections, users can get meaningful insights rather than just the raw collected data. This technology will be of great help in the field of Internet of Things.
To know more, follow: http://electronicdesign.com/iot/artificial-intelligence-gets-its-head-out-cloud

Scion of Ikshvaku - Book Review

This book written by Amish Tripathi is the first one of  the "Ramchandra Series". As Amish's signature style, the book gives a logical and scientific insight of Ramayana. The book doesn't tell us the same story as we have been listening since childhood or the one that is broadcast on the cable TV networks.

The language is simple. It's is a nice book for those who want to learn more about Ramayana, but cannot read the Sanskrit verse or find the Sanskrit verse difficult to understand.

Talking about how true the book is! Well, Hindu mythology is very broad and so is its interpretation. The events are explained beautifully, and one gets a vivid picturesque view. The book creates a link to the previous Shiva Trilogy, thus giving a better understanding of the tales of Vayuputras, Meluhas. All in all providing a better insight to the glorious past.

The book has deeply impacted my mind for positive. I would suggest you to go ahead with the book.
Happy Reading! :) 

Testing Techniques and Test Plans

Unit Testing

Unit Testing is done at the source or code level for language-specific programming errors such as bad syntax, logic errors, or to test particular functions or code modules.  The unit test cases shall be designed to test the validity of the programs correctness. 

White Box Testing

In white box testing, the UI is bypassed.  Inputs and outputs are tested directly at the code level         and the results are compared against specifications. This form of testing ignores the function of   the program under test and will focus only on its code and the structure of that code. Test case  designers shall generate cases that not only cause each condition to take on all possible values at  least once, but that cause each such condition to be executed at least once.  To ensure this happens, we will be applying Branch Testing.  Because the functionality of the program is relatively simple, this method will be feasible to apply. Each function of the binary tree repository is executed independently; therefore, a program flow for each function has been derived from the code.

Branch Testing

Using the program flow graph for each function, we will be able to determine all of the branches that will need to tested and will be used to develop the corresponding test cases.

Black Box Testing

Black box testing typically involves running through every possible input to verify that it results in the right outputs using the software as an end-user would.  We have decided to perform Equivalence Partitioning and Boundary Value Analysis testing on our application. 

Equivalence Partitioning

In considering the inputs for our equivalence testing, the following types will be used:

1. Legal input values – Test values within boundaries of the specification equivalence classes.  This shall be input data the program expects and is programmed to transform into usable values.

2. Illegal input values – Test equivalence classes outside the boundaries of the specification.  This shall be input data the program may be presented, but that will not produce any meaningful output.

The equivalence partitioning technique is a test case selection technique in which the test designer examines the input space defined for the unit under test and seeks to find sets of input that are, or should be, processed identically. The following table represents our equivalence classes, both valid and invalid.

 Integration Testing

There are two primary modules that will need to be integrated: the Graphic User Interface module and the Tree Repository module (back-end).  The two components, once integrated, will form the complete Binary Search Tree Application.  The following describes these modules as well as the steps that will need to be taken to achieve complete integration.  We will be employing an incremental testing strategy to complete the integration.

System Testing

The goals of system testing are to detect faults that can only be exposed by testing the entire integrated system or some major part of it. Generally, system testing is mainly concerned with areas such as performance, security, validation, load/stress, and configuration sensitivity. But in our case well focus only on function validation and performance. And in both cases we will use the black-box method of testing.

Artificial Intelligence in gaming industry

Artificial Intelligence is used to generate intelligent behaviors in gaming, to simulate the human behavior. But to make the experience more natural it is required that the artificial intelligence based players in the game must imitate the human behavior. That means they also must be prone to errors and mistakes. This is the real challenge in gaming for AI. AI models remember the patterns, so this avoids repetition of mistakes. Humans can lie very easily at every step. This is a complex phenomenon for the AI models. So this is what computer engineers are working on to make games with AI appear more natural.
Read more at: https://www.newscientist.com/article/2078134-cleverness-isnt-everything-for-a-gaming-artificial-intelligence/

How CRM Data can help in improving your marketing strategy?

Customer Relation Management is a combination of technology and collection of database of sales contact. This combination can be positively used to make a marketing strategy. This can be used to create awareness among the different departments of the organization, regarding the important actions that a customer has taken. Automated alerts can be sent notifying the important actions relevant to a team. Consistent messaging is required at times to stay in touch with the customer. This can be either with regard to feedback. Thus helping in getting insights of the customer. These practices help in understanding your customers in a better way. This improves your customer loyalty, hence resulting to improved engagement.
Read more in the article written by Bruce Swann (Senior Product Marketing Manager for Adobe Campaign) at: http://blogs.adobe.com/digitalmarketing/digital-marketing/5-ways-crm-data-benefits-your-marketing-strategy/

Artificial Intelligence for the good of consumers!

The intelligence exhibited by machines is called artificial intelligence (AI). To a layman this field is full of mystery. But AI is embedded is many things that often go unnoticed. Organizations are using AI to make the consumer experience better. So, you are no longer cluttered with irrelevant ads. The recommendations on the social media platforms are the result of machine learning and artificial intelligence models. There are smart entertainment apps that learn from your behavior and choose what is best suited for you.
To read more follow:  http://insidebigdata.com/2016/02/12/why-consumers-need-to-stop-fearing-artificial-intelligence/

PHP - GET & POST Methods

There are two ways to send information to the web server by the browser client:

• The GET Method
• The POST Method

The GET Method

The GET method sends the encoded user information appended to the page request. With a GET method, you are sending your data via the URL. While, with A POST method, data is embedded in the form object and sent directly from your browser to the server. 

• The GET method produces a long string that appears in your server logs, in the browser's Location: box.
• The GET method is restricted to send upto 1024 characters only.

The POST Method

The POST method transfers information via HTTP headers. The information is encoded as described in case of GET method and put into a header called QUERY_STRING.

• The POST method does not have any restriction on data size to be sent.
• The POST method can be used to send ASCII as well as binary data.

If the method is not specified in the html form get will be used by default. 
GET method places name value pairs as plain text in URL.
POST is secure because name value pairs are not visible in the URL

How Social Media can help in increasing ROI?

People spend more time on the social media nowadays. So, marketers are targeting their customers on the social media platforms. As a result, organizations having a social media presence are generating greater ROI. Social Media is a new communication channel that presents the combination of communication and information. With the integration of powerful search engines, people use it as a source to search for information. Organizations can also check what people are saying about others. Marketing is about your presence at the place where your potential customers can be present. Salespeople are a source for news for their clients on these social networks. There has been a decrease in the budgets for marketing with the help of social media, without affecting the marketing strategies.
 Read more about this at: : https://www.siliconrepublic.com/business/2016/02/16/social-media-marketing-investing-roi-imi

Customer Experience at the top in the Digital Age.

Digital Transformation has brought a lot of advantages as well as challenges. In the race where everyone is rushing to get digital, customer experience holds the highest priority. Digitization not only affects the internal working structure of the organization, but also affects the customers of the company. Digitization is taking place in every sector. So those who keep themselves isolated from this will be marginalized completely. With the expense of mobile technology, users are getting very comfortable with remote control. The daily access to the digital world has brought a huge change in the customer behavior, so the digital strategy of an organization must be comprehensive. To improve the customer experience, all the departments must be working together. Moreover more the digitization, higher the amount of data. Data must be from the various departments must be integrated through a good communication channel.
 Read more about it in the article written at: http://blogs.adobe.com/digitaleurope/digital-marketing/pac-study-customer-experience-in-the-digital-age/

Coding Standards

Every company follows a different coding standard based on their best practices. Coding standard is required because there may be many developers working on different modules so if they will start inventing their own standards then source will become very un-manageable and it will become difficult to maintain that source code in future.

Here are several reasons why to use coding specifications:

• Your peer programmers have to understand the code you produce. A coding standard acts as the blueprint for all the team to decipher the code.
• Simplicity and clarity achieved by consistent coding saves you from common mistakes.
• If you revise your code after some time then it becomes easy to understand that code.
• Its industry standard to follow a particular standard to being more quality in software.

There are few guidelines which can be followed while coding in PHP.

• Indenting and Line Length - Use an indent of 4 spaces and don't use any tab because different computers use different setting for tab. It is recommended to keep lines at approximately 75-85 characters long for better code readability.
• Control Structures - These include if, for, while, switch, etc. Control statements should have one space between the control keyword and opening parenthesis, to distinguish them from function calls. You are strongly encouraged to always use curly braces even in situations where they are technically optional.
• • Function Calls - Functions should be called with no spaces between the function name, the opening parenthesis, and the first parameter; spaces between commas and each parameter, and no space between the last parameter, the closing parenthesis, and the semicolon. Here's an example:

  $var = foo($bar, $baz, $quux);

  • Function Definitions - Function declarations follow the "BSD/Allman style":

  function fooFunction($arg1, $arg2 = '') {     if (condition) {         statement;     }     return $val; }

  • Comments - C style comments (/* */) and standard C++ comments (//) are both fine. Use of Perl/shell style comments (#) is discouraged.
  • PHP Code Tags - Always use <?php ?> to delimit PHP code, not the <? ?> shorthand. This is required for PHP compliance and is also the most portable way to include PHP code on differing operating systems and setups.
  • Variable Names -
  • Use all lower case letters
  • Use '_' as the word separator.
  • Global variables should be prepended with a 'g'.
  • Global constants should be all caps with '_' separators.
  • Static variables may be prepended with 's'.
  • Make Functions Reentrant - Functions should not keep static variables that prevent a function from being reentrant.
  • Alignment of Declaration Blocks - Block of declarations should be aligned.
  • One Statement Per Line - There should be only one statement per line unless the statements are very closely related.
  • Short Methods or Functions - Methods should limit themselves to a single page of code.
  There could be many more points which should be considered while writing your PHP program. Over all intension should be to be consistent throughout of the code programming and it will be possible only when you will follow any coding standard. You can device your own standard if you like something different.

Six Sigma Process: A great help for entrepreneurs.

The Six Sigma approach makes the work both flexible and focused. Six Sigma training helps entrepreneurs to assess process cycle of operations. The essential factor in entrepreneurship is that they are not afraid of taking risks. Six Sigma practices also help them in business planning. Entrepreneurs also realize that there is a need to move slowly and work on the service models for better consistency.
 Read more at: http://www.business.com/entrepreneurship/a-new-look-at-entrepreneurship-where-six-sigma-aligns-personality-with-process/

INTRODUCTION TO MYSQL

MySql is a powerful database. It's very good and free of charge. Many developers in the world selected mysql and php for developing their website.

The MySQL database has become the world's most popular open source database because of its consistent fast performance, high reliability and ease of use. It's used in more than 6 million installations ranging from large corporations to specialized embedded applications on every continent in the world.

Not only is MySQL the world's most popular open source database, it's also become the database of choice for a new generation of applications built on the LAMP stack (Linux, Apache, MySQL, PHP / Perl / Python.) MySQL runs on more than 20 platforms including Linux, Windows, OS/X, HP-UX, AIX, Netware, giving you the kind of flexibility that puts you in control.

Whether you're new to database technology or an experienced developer or DBA, MySQL offers a comprehensive range of certified software, support, training and consulting to make you successful.

Reasons to Choose MySQL

1. Scalability and Flexibility

The MySQL database server provides the ultimate in scalability, sporting the capacity to handle deeply embedded applications with a footprint of only 1MB to running massive data warehouses holding terabytes of information. Platform flexibility is a stalwart feature of MySQL with all flavors of Linux, UNIX, and Windows being supported. And, of course, the open source nature of MySQL allows complete customization for those wanting to add unique requirements to the database server.

2. High Performance

A unique storage-engine architecture allows database professionals to configure the MySQL database server specifically for particular applications, with the end result being amazing performance results. Whether the intended application is a high-speed transactional processing system or a high-volume web site that services a billion queries a day, MySQL can meet the most demanding performance expectations of any system. With high-speed load utilities, distinctive memory caches, full text indexes, and other performance-enhancing mechanisms, MySQL offers all the right ammunition for today's critical business systems.

3. High Availability

Rock-solid reliability and constant availability are hallmarks of MySQL, with customers relying on MySQL to guarantee around-the-clock uptime. MySQL offers a variety of high-availability options from high-speed master/slave replication configurations, to specialized Cluster servers offering instant failover, to third party vendors offering unique solutions for the MySQL.

4. Robust Transactional Support

MySQL offers one of the most powerful transactional database engines on the market. Features include complete ACID (atomic, consistent, isolated, durable) transaction support, unlimited row-level locking, distributed transaction capability, and multi-version transaction support where readers never block writers and vice-versa. Full data integrity is also assured through server-enforced referential integrity, specialized transaction isolation levels, and instant deadlock detection.

5. Web and Data Warehouse Strengths

MySQL is the de-facto standard for high-traffic web sites because of its high-performance query engine, tremendously fast data insert capability, and strong support for specialized web functions like fast full text searches. These same strengths also apply to data warehousing environments where MySQL scales up into the terabyte range for either single servers or scale-out architectures. Other features like main memory tables, B-tree and hash indexes, and compressed archive tables that reduce storage requirements by up to eighty-percent make MySQL a strong standout for both web and business intelligence applications.

6. Strong Data Protection

Because guarding the data assets of corporations is the number one job of database professionals, MySQL offers exceptional security features that ensure absolute data protection. In terms of database authentication, MySQL provides powerful mechanisms for ensuring only authorized users have entry to the database server, with the ability to block users down to the client machine level being possible. SSH and SSL support are also provided to ensure safe and secure connections. A granular object privilege framework is present so that users only see the data they should, and powerful data encryption and decryption functions ensure that sensitive data is protected from unauthorized viewing. Finally, backup and recovery utilities provided through MySQL and third party software vendors allow for complete logical and physical backup as well as full and point-in-time recovery.

Mobile Health Solutions are going to be the new green.

The breakthrough in the mobile innovations that is coming into industry holds many promises for the future of mobile healthcare solutions. The power of technology to monitor patients from distance improves health care in a way that is cost effective and beneficial. To implement such systems the need is to change the thinking of both doctors and the patients. Mobile Healthcare systems keep a constant vigilance on the patient and can collect important data. The data related to the blood pressure, sugar levels and various important factors can be analyzed to make the treatment better. This gives freedom to the patients to complete their works without being tense about their healthcare system. They can remotely access the same. There are projects which are working on mobile healthcare and they have offered promising results.  .
Read more at: http://www.healthcare-informatics.com/article/harnessing-power-mobile

PHP

INTRODUCTION TO PHP

PHP is a powerful language and the interpreter, whether included in a web server as a module or executed as a separate CGI binary, is able to access files, execute commands and open network connections on the server. These properties make anything run on a web server insecure by default. PHP is designed specifically to be a more secure language for writing CGI programs than Perl or C, and with correct selection of compile-time and runtime configuration options, and proper coding practices, it can give you exactly the combination of freedom and security you need.

As there are many different ways of utilizing PHP, there are many configuration options controlling its behavior. A large selection of options guarantees you can use PHP for a lot of purposes, but it also means there are combinations of these options and server configurations that result in an insecure setup.

The configuration flexibility of PHP is equally rivalled by the code flexibility. PHP can be used to build complete server applications, with all the power of a shell user, or it can be used for simple server-side includes with little risk in a tightly controlled environment. How you build that environment, and how secure it is, is largely up to the PHP developer.

For more details refer to:

https://en.wikipedia.org/wiki/PHP

http://www.w3schools.com/php/

Highly anticipated developments in the field of Artificial Intelligence.

The future of AI is fill with amazing opportunities. Alan Turing designed the Turing machine about a century ago, and till date an AI based model which clears the Turing test is the top one. It is expected that in the coming times the machines will pass the Turing test. To add to the surprise, the AI machines are being expected to use all the five human senses. Governments, world over are planning to make simulation models which make use of big data as input to predict the criminal or terrorist activities. AI has been improving human lives by uplifting the healthcare and medical facilities. To make the computer - human interaction more natural, scientists are working on  the Natural Language Processing Algorithms.
Read more about it at: http://nerdsmagazine.com/artificial-intelligence-five-highly-anticipated-developments/

What to do to technically upscale your industry?

Want to make your industry more tech oriented? Follow a well-planned strategy and nicely made roadmap. The financial services and the manufacturing industry are adapting technology in their work culture. But the scenario is not the same for natural products industry. The new technical platforms are very critical to the organization's growth. But those who are still not working to make their work easy using technology are at a big loss. To blend Information technology with your work, it is important to have a strategy and a roadmap. A strategy consists of analyzing the current state, benchmarking and collecting recommendations. Then an analysis of the vision and the goals of an organization is required. To make the workforce acquainted with tech, a plan is required. Upgradation can be done only after taking the estimation of budget. Then comes the role of the consultants, they recommend which software or hardware will be most suitable and at what place. To do the same IT people recommend a plan of how and what is required to be done.
Read more about it at: http://www.naturalproductsinsider.com/articles/2016/01/information-technology-strategy-and-roadmap.aspx

How B2B business leads can use Retargeting?

Retargeting is a form of online advertising that focusses on display ads to the visitors after they have left your website. It is a cookie based technology. It has proved to be of benefit to B2B businesses, according to the statistics. Retargeting can be done in three ways.  1. Pixel-Based Retargeting: The marketer places JavaScript code on his website which drops a cookie on a visitor's browser. 2. List- Based Retargeting: The marketer prepares a list of contacts from email marketing campaigns or for some other source. It then serves them with a specially targeted ads on the Social Networking platforms. 3. Search Retargeting: Search retargeting targets user audiences based on previous keyword searches, they have conducted on search engines such as Google, Yahoo & Bing. There are many tools available in the market that can be used to design the strategy for retargeting.
Read more about it in the article written by Jessy Smulski (a valued contributor to Business 2 Community) at: http://www.business2community.com/b2b-marketing/tips-retargeting-b2b-leads-beginners-guide-01441414

What are the upcoming smart wears?

The field of smart wears brings up wonderful innovations each day. New horizons are explored and tested. This merging of machine and man has brought many such things which we never thought of. Exoskeletons are one such example. These give superhuman abilities to human beings. Nowadays there have been issues regarding privacy. There is always a third eye around looking and collecting more and more information about you. So to protect this the stealth wear is coming. To make this work you need to find the right reflective material that can block surveillance cameras and mobile tracking devices. Smart textile and smart clothing are already very popular. These have various applications ranging from health monitoring clothes to the environmental monitoring ones.
Read more at: http://www.latimes.com/business/technology/la-fi-thedownload-wearable-tech-oddities-20160209-story.html

System Design

3.1 DESIGN APPROACH

The design approach can be of two types functional or object oriented designs to develop a software or a web based project. Functional design approach is supported directly by most programming languages. Most design methods are functional in their approach. CASE tools are available for design support. In this project functional oriented approach is used for design.

3.2 DETAIL DESIGN

Software design sits at the technical kernel of the software engineering process and is applied regardless of the development paradigm and area of application. Design is the first step in the development phase for any engineered product or system. Design is the only way that we can accurately translate a user to view into a finished software product or system. Software design serves as a foundation for all the software engineering steps that follow. Without a strong design we building an unstable system & one that will be difficult to test one whose duality cannot be assessed until the last stage. During design progressive refinement of data structure program structure and procedural details are developed reviewed and documented. System design can be viewed from either technical or project management perspective. 

3.3 SYSTEM DESIGN

3.3.1 FLOW CHART

3.3.2 DFDs

 In DFD there are four symbols:

1.      SQUARE defines the originator or the destination of the system data.

2.      An ARROW identifies the data flows in motion.  It’s a pipeline through which info. Flows.

3.      A CIRCLE or a BUBBLE represents the process that transforms incoming data flow into outgoing data flow(s).

3.4 DATABASE DESIGN

E-R DIAGRAMS:

The entity Relationship Diagram ERD depicts the relationship between the data objects. The ERD is the notation that is used to conduct the date modeling activity the attributes of each data object noted is the ERD can be described resign a data object descriptions. The primary purpose of the ERD is to represent data objects and their relationships

The set of primary components that are identified by the ERD are

 1. Data object

 2. Relationships

 3. Attributes

 4. Various types of indicators.

3.5 METHODOLOGY

System development methodologies are promoted as a means of improving the management and control of the software development process, structuring and simplifying the process, and standardizing the development process and product by specifying activities to be done and techniques to be used. 

DESCRIPTION:

A system development methodology refers to the framework that is used to structure, plan, and control the process of developing an information system. A wide variety of such frameworks have evolved over the years, each with its own recognized strength sand weaknesses. One system development methodology is not necessarily suitable for use by all projects. 

PURPOSE:

Effects of Predictive Analytics on the workplace.

The use of predictive analytics in the Human Resource Management is the recent development. The HR team is taking advantage of the loads of data to keep a check on the employees. Predictive Analytics is changing the relationship between employee and enterprise. Predictive models can easily predict the upcoming trends. The performance of the employees can be judged in an unbiased way rather than gut feelings. The models identify meaningful insights by collecting data from the various platforms. The kind of posts that individuals have on the social networking platforms, LinkedIn profiles all lead to predictions. HR teams use these insights to decide the promotions, pay scale etc. This also acts as a disadvantage to the privacy of workers. Soon there will be a need to redefine the worker privacy laws which will take care of these new technologies.
Read more about this in the article written by Rodd Wagner (A best- selling author) at: http://www.stevenspointjournal.com/story/opinion/columnists/2016/01/22/predictive-analytics-transforms-workplace/79116764/

What a business plan should consist of?

Business Plan is a systematic evaluation of the business goals, the reasons behind attaining them and tailoring a plan to reach up to them. The reason for the failure of many businesses is that they don't start with a business plan. It is essential as it helps in realizing the vision of next 2 to 5 years. So the start- up can always keep a check whether they are proceeding in the right direction. Must haves of a business plan are: Business Overview, Market Analysis, Marketing Strategy, and Financial Information. Before you start writing your business plan, you should honestly evaluate yourself and decide if your business idea has a good chance of success. Write down about how you intend to make money, what will be your business model. Start with your company description. A thorough description of the business environment and analysis of its strengths, weaknesses, opportunities and threats supports its marketing strategy. Financial information, gives the details of how the company will run the finances in the upcoming years.
 Read more at:  :  http://yourbusiness.azcentral.com/four-major-types-information-presented-business-plan-9328.html

Best tools to Make Email Marketing better.

The smart span filtering algorithms of the internet service providers make it difficult to reach the user's inbox with advertisements. So to take benefit of the email marketing, you need to keep few things in mind. One needs to integrate a HTML button in your email that is coded as Call to Action (CTA). These make the emails responsive. HTML buttons help in building and engaging traffic. A well designed HTML email reinforces your brand even in the email. The HTML button is visible before the images get loaded. According to a report, the majority of the online purchasing begins from the mobiles. So the emails should be very responsive for these devices. The three components needed for this are: Right breakpoints, Larger Text on Mobile Devices, CTA buttons. Read more about it on: http://blog.marketo.com/2015/12/3-email-marketing-must-haves-to-conquer-the-inbox.htm

Time to upgrade your data centers.

90% of the world's data has been generated over the last two years, according to the reports. With this increasing amount of data it is necessary for the organizations to upgrade the data centers. In order to cope up with the emerging technologies, data modernization is very important. Those still stuck to the old ways are at a loss. Data organization done in a proper way gives way to crucial insights. This doesn't mean only adding more servers, but finding a solution that takes care of economic conditions, technical aspects, people and the processes involved. Cloud based platforms are of great help. Plus with increased automation of technology, data centers can reduce the repetition of the mundane tasks. Read more at: http://www.information-age.com/technology/data-centre-and-it-infrastructure/123460849/why-all-industries-should-consider-modernising-their-data-centres

Email Marketing - a loyal friend to businesses.

Email Marketing is good for business. It is a tool continuously being used for connecting with the customers. Emails are sent comprising of newsletters, best deals, new products, etc. A few ways to enrich your email marketing are written here. Though not everyone opens the newsletter, but still it is important to give a detailed view to the customer of what you deal with. Order follow - ups gives a sense of satisfaction to the customers. Thus making long lasting bonds. It is important to approach the potential customers who aren't aware of your products. They might be in need, but due to lack of information they are inactive. A good conversion rate is observed in this category. The essence of businesses lies in their approach towards their customers. So it becomes a responsibility to bring the customers lost. Moreover, lucrative deals, coupons, discounts work quickly. Read more about it on: https://econsultancy.com/blog/67403-ecommerce-email-marketing-benchmarks-for-2016/

Taking online and offline marketing together with Machine Learning and Big Data.

Most businesses need a combination of multiple marketing techniques to exhaust the full potential and make it more productive. Though internet usage is increasing each day, but offline marketing channels still involve lots of customers. Best marketing strategies merge both offline and online marketing. This might seem a difficult task, but machine learning models make it easier. These lessons from the data field which channel, in what way, and at what time will be most effective for the particular set of customers. This is called intelligent messaging. Thus leading to maximize success of marketing. A significant increase in the success rate has been observed in the marketing strategies using these techniques. Learn more about it in the article written by Brendan O'Kane (managing director and chief executive officer of OtherLevels) at: http://www.itproportal.com/2016/01/04/intelligent-messaging-big-data-machine-learning-a-powerful-combination-for-multi-channel-marketers/

How Machine Learning can impact economics?

Machine Learning will have a big impact on economics as it helps in taking properly calculated decisions. The ML methods can be modified to make them fit for using in econometrics. These reduce risk to failure. Data is the key to success for this. Based on the previous records, a model can be trained. Economists are being increasingly interested in technology. ML can help in clarifying the real situation from what is being assumed. Many technical firms are hiring economists. The mix of proper proportion of technology with the knowledge of economists will definitely lead to great results. Read more about it in the article written by Susan Athey at: http://www.forbes.com/sites/quora/2016/01/27/what-will-the-impact-of-machine-learning-be-on-economics/#5bccf597ad5e

Data Driven Marketing with Machine Learning.

Ever wondered if machine learning can be used for Data Driven Marketing. The Intelligent Agent developed on the concept of machine learning takes a big leap in data driven marketing.  IA technology can learn about the user behavior and suggest most suitable actions. It can identify the most relevant data from the whole lot and can even find out the reasons for the importance or relevance of that data. Artificial Intelligence is revolutionalising the field of marketing. Intelligent Agent would reduce the manual processing and will produce better results. Read more about it in the article written by John Bates (Senior Product Manager for Data Science & Predictive Marketing Solutions) at: http://blogs.adobe.com/digitalmarketing/analytics/data-driven-marketing-ready-for-machine-learning/

What if the Predictive Model goes wrong?

Predictive models are used to predict future outcomes on the basis of data collected from past. Many organizations take their crucial decisions based on the foundations laid by the predictive models. But what if the model goes wrong? "BOOM"- crash of a significant part of the strategy! Though each predictive model has some scope of error. There are chances that the input variables considered in the model were not appropriate. But we need to find out what kind of error and to what extent it is acceptable. There is a need to work on the foundation of the predictive models to prevent failures. Read more about it in the article written by John Bates (Senior Product Manager for Data Science & Predictive Marketing Solutions) at: http://blogs.adobe.com/digitalmarketing/analytics/what-to-do-when-your-predictive-marketing-is-wrong/

Rule- Based or Algorithmic Attribution - Which to choose?

A lot is investment is made in the digital marketing campaign. Before planning the campaigns, it is important to correctly determine whether to use Rule Based or Algorithmic Attribution. First, we have to analyze the data in hand properly. If the data is coming from different platforms and needs to be combined or analyzed at one platform, then Rule Based Attribution can't be even thought of, go for the latter. Rule Based Attribution uses the last touch as the final touch, so sometimes it can be misleading. If the journey to the destination has been maneuvered by the smart moves at each step, then we can't rely on the Rule- Based approach. But if the algorithmic approach was that easy, everyone could have adopted it. Read more about the pros and cons of each in the article written by Matt Scharf (Senior Manager at Display Media Operations & Analytics at Adobe Systems) at: http://blogs.adobe.com/digitalmarketing/analytics/rules-based-vs-algorithmic-attribution/

"Disapperables" - The upcoming Smartwears.

The fast growing field of "wearables" has brought in one amazing technology. This is being called as "disappearables". The logic behind this is to make technology modest. The wearables should capture energy from the surroundings, sense and observe the environment around. But the challenge for the wearables manufacturing companies is to produce cost efficient products. These should not be restricting the body movements or shall not have the consistent charging issues. This new technology is called disappearables because the user itself can't tell whether he is wearing the smart wear or not. Read more about this amazing technology in the article written by Ben O'Brien (Contributor) at: http://www.entrepreneur.com/article/254301

Marketing Measuring Metrics

The purchasing decisions taken by the customers are more often the result of online reviews and various comparisons. After buying products they themselves become reviewers and express their views on web about the product. This significantly impacts the reputation of the product and hence the company. This expands marketing horizons, thus its measure can't be only limited to ROI (Return on Investment). Work of marketers is not limited to being just creative. It is important for them to be contributing employees to the organization. Testing of the marketing strategy should be done. All the influencing factors should be kept in mind. The marketing team should be aware of when to measure. Read more at: http://bloomreach.com/2016/01/measuring-marketing-roi/

Software Requirement Specification Document

After analyzing the requirements of the task to be performed, the next step is to analyze the problem and understand its context. The first activity in the phase is studying the existing   system and other is to understand the requirements and domain of the new system. Both the activities are equally important, but the first activity serves as a basis of giving the specifications and then successful design proposed system. Understanding the properties and requirements of a new system is more difficult and requires creative thinking and understanding of existing run in system is also difficult, improper understanding of present system can lead diversion from solution.

2.2.1 PERFORMANCE REQUIREMENTS

We don’t have an exact idea for the performance requirements at this stage. Maybe at this stage we must say.

1. A powerful server.

2. A good hard disk (fast and big) that is essential for a database.

3. The files must be saved so that they can be downloaded any time.

2.2.2 DEPENDENCY REQUIREMENTS

The project depends on the user’s ability to understand the features of the online sharing and able to use the best of it. If the internet connection is not proper then this application will not work.

2.2.3 SECURITY REQUIREMENTS

2.2.3.1. Data Transfer

1.      The system shall use secure sockets in all sharing that include any confidential Information.                                                                                

2.      The system shall automatically log out all users after a period of inactivity.

3.      The system shall confirm all sharing with the user’s web browser.

4.      The system shall not leave any cookies on the user’s computer containing the user’s password.

5.      The system shall not leave any cookies on the user’s computer containing any of the user’s confidential information.

2.2.3.2 Data Storage

1.      The user’s web browser shall never display a user’s password.  It shall always be echoed with special characters representing typed characters.

2.      The user’s web browser shall never display a user’s files after retrieving from the database.

3.       The system’s back-end servers shall never display a user’s password.  The user’s password may be reset but never shown.

4.      The system’s back-end servers shall only be accessible to authenticated administrators.

5.      The system’s back-end databases shall be encrypted.

2.2.4 FUNCTIONAL REQUIREMENTS:

This includes the list of the things that need to be includede i.e. the functions the project must accomplish.

2.2.5 MAINTENANCE REQUIREMENTS

The source code developed for this system shall be maintained in configuration management tool.

2.3 VALIDATIONS:

We will load the database with sample data and show the smooth functioning of the various facilities. Tests correctness will be conducted.

2.4 SDLC MODEL

The model is that is basically being followed is the WATER FALL MODEL, which states that the  phases are organized in a linear order .First of all the feasibility study is done .Once that part is over the requirement analysis and project planning begins,. If system exists one and modification and addition of new module is needed, analysis of present system can used as basic model.

The design starts after the requirement analysis is complete and the coding begins after the design is complete. Once the programming is completed, the testing is done .In this model the sequence of activities performed in software development project are:-

·         Requirement Analysis

·         Project Planning

·         System design

·         Detail design

·         Coding

·         Unit testing

·         System integration