Clickstream is recording of the parts of the screen of a computer user clicks on while web browsing or using another software application. Clickstream Analysis refers to collecting, analyzing, and reporting the data about visitors visit. This is generated by recording the succession of clicks each visitor makes. This helps you to get insights of the behavior of the visitors. Hence, you can maneuver your strategies as per this analysis. It gives you the information about how long a visitor stayed on your website and how often he returns. This gives a wealth of information to be analyzed.
To know more about clickstream data analysis go through the article written by Jaoa Correia (a Senior Analytics Consultant at Blast Analytics & Marketing) at: http://www.blastam.com/blog/index.php/2015/04/move-into-limitless-world-of-clickstream-data-analysis
To know more about clickstream data analysis go through the article written by Jaoa Correia (a Senior Analytics Consultant at Blast Analytics & Marketing) at: http://www.blastam.com/blog/index.php/2015/04/move-into-limitless-world-of-clickstream-data-analysis
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