Artificial Intelligence for the good of consumers!

The intelligence exhibited by machines is called artificial intelligence (AI). To a layman this field is full of mystery. But AI is embedded is many things that often go unnoticed. Organizations are using AI to make the consumer experience better. So, you are no longer cluttered with irrelevant ads. The recommendations on the social media platforms are the result of machine learning and artificial intelligence models. There are smart entertainment apps that learn from your behavior and choose what is best suited for you.
To read more follow:  http://insidebigdata.com/2016/02/12/why-consumers-need-to-stop-fearing-artificial-intelligence/

PHP - GET & POST Methods

There are two ways to send information to the web server by the browser client:

• The GET Method
• The POST Method

The GET Method

The GET method sends the encoded user information appended to the page request. With a GET method, you are sending your data via the URL. While, with A POST method, data is embedded in the form object and sent directly from your browser to the server. 

• The GET method produces a long string that appears in your server logs, in the browser's Location: box.
• The GET method is restricted to send upto 1024 characters only.

The POST Method

The POST method transfers information via HTTP headers. The information is encoded as described in case of GET method and put into a header called QUERY_STRING.

• The POST method does not have any restriction on data size to be sent.
• The POST method can be used to send ASCII as well as binary data.

If the method is not specified in the html form get will be used by default. 
GET method places name value pairs as plain text in URL.
POST is secure because name value pairs are not visible in the URL

How Social Media can help in increasing ROI?

People spend more time on the social media nowadays. So, marketers are targeting their customers on the social media platforms. As a result, organizations having a social media presence are generating greater ROI. Social Media is a new communication channel that presents the combination of communication and information. With the integration of powerful search engines, people use it as a source to search for information. Organizations can also check what people are saying about others. Marketing is about your presence at the place where your potential customers can be present. Salespeople are a source for news for their clients on these social networks. There has been a decrease in the budgets for marketing with the help of social media, without affecting the marketing strategies.
 Read more about this at: : https://www.siliconrepublic.com/business/2016/02/16/social-media-marketing-investing-roi-imi

Customer Experience at the top in the Digital Age.

Digital Transformation has brought a lot of advantages as well as challenges. In the race where everyone is rushing to get digital, customer experience holds the highest priority. Digitization not only affects the internal working structure of the organization, but also affects the customers of the company. Digitization is taking place in every sector. So those who keep themselves isolated from this will be marginalized completely. With the expense of mobile technology, users are getting very comfortable with remote control. The daily access to the digital world has brought a huge change in the customer behavior, so the digital strategy of an organization must be comprehensive. To improve the customer experience, all the departments must be working together. Moreover more the digitization, higher the amount of data. Data must be from the various departments must be integrated through a good communication channel.
 Read more about it in the article written at: http://blogs.adobe.com/digitaleurope/digital-marketing/pac-study-customer-experience-in-the-digital-age/

Coding Standards

Every company follows a different coding standard based on their best practices. Coding standard is required because there may be many developers working on different modules so if they will start inventing their own standards then source will become very un-manageable and it will become difficult to maintain that source code in future.

Here are several reasons why to use coding specifications:

• Your peer programmers have to understand the code you produce. A coding standard acts as the blueprint for all the team to decipher the code.
• Simplicity and clarity achieved by consistent coding saves you from common mistakes.
• If you revise your code after some time then it becomes easy to understand that code.
• Its industry standard to follow a particular standard to being more quality in software.

There are few guidelines which can be followed while coding in PHP.

• Indenting and Line Length - Use an indent of 4 spaces and don't use any tab because different computers use different setting for tab. It is recommended to keep lines at approximately 75-85 characters long for better code readability.
• Control Structures - These include if, for, while, switch, etc. Control statements should have one space between the control keyword and opening parenthesis, to distinguish them from function calls. You are strongly encouraged to always use curly braces even in situations where they are technically optional.
• • Function Calls - Functions should be called with no spaces between the function name, the opening parenthesis, and the first parameter; spaces between commas and each parameter, and no space between the last parameter, the closing parenthesis, and the semicolon. Here's an example:

  $var = foo($bar, $baz, $quux);

  • Function Definitions - Function declarations follow the "BSD/Allman style":

  function fooFunction($arg1, $arg2 = '') {     if (condition) {         statement;     }     return $val; }

  • Comments - C style comments (/* */) and standard C++ comments (//) are both fine. Use of Perl/shell style comments (#) is discouraged.
  • PHP Code Tags - Always use <?php ?> to delimit PHP code, not the <? ?> shorthand. This is required for PHP compliance and is also the most portable way to include PHP code on differing operating systems and setups.
  • Variable Names -
  • Use all lower case letters
  • Use '_' as the word separator.
  • Global variables should be prepended with a 'g'.
  • Global constants should be all caps with '_' separators.
  • Static variables may be prepended with 's'.
  • Make Functions Reentrant - Functions should not keep static variables that prevent a function from being reentrant.
  • Alignment of Declaration Blocks - Block of declarations should be aligned.
  • One Statement Per Line - There should be only one statement per line unless the statements are very closely related.
  • Short Methods or Functions - Methods should limit themselves to a single page of code.
  There could be many more points which should be considered while writing your PHP program. Over all intension should be to be consistent throughout of the code programming and it will be possible only when you will follow any coding standard. You can device your own standard if you like something different.

Six Sigma Process: A great help for entrepreneurs.

The Six Sigma approach makes the work both flexible and focused. Six Sigma training helps entrepreneurs to assess process cycle of operations. The essential factor in entrepreneurship is that they are not afraid of taking risks. Six Sigma practices also help them in business planning. Entrepreneurs also realize that there is a need to move slowly and work on the service models for better consistency.
 Read more at: http://www.business.com/entrepreneurship/a-new-look-at-entrepreneurship-where-six-sigma-aligns-personality-with-process/

INTRODUCTION TO MYSQL

MySql is a powerful database. It's very good and free of charge. Many developers in the world selected mysql and php for developing their website.

The MySQL database has become the world's most popular open source database because of its consistent fast performance, high reliability and ease of use. It's used in more than 6 million installations ranging from large corporations to specialized embedded applications on every continent in the world.

Not only is MySQL the world's most popular open source database, it's also become the database of choice for a new generation of applications built on the LAMP stack (Linux, Apache, MySQL, PHP / Perl / Python.) MySQL runs on more than 20 platforms including Linux, Windows, OS/X, HP-UX, AIX, Netware, giving you the kind of flexibility that puts you in control.

Whether you're new to database technology or an experienced developer or DBA, MySQL offers a comprehensive range of certified software, support, training and consulting to make you successful.

Reasons to Choose MySQL

1. Scalability and Flexibility

The MySQL database server provides the ultimate in scalability, sporting the capacity to handle deeply embedded applications with a footprint of only 1MB to running massive data warehouses holding terabytes of information. Platform flexibility is a stalwart feature of MySQL with all flavors of Linux, UNIX, and Windows being supported. And, of course, the open source nature of MySQL allows complete customization for those wanting to add unique requirements to the database server.

2. High Performance

A unique storage-engine architecture allows database professionals to configure the MySQL database server specifically for particular applications, with the end result being amazing performance results. Whether the intended application is a high-speed transactional processing system or a high-volume web site that services a billion queries a day, MySQL can meet the most demanding performance expectations of any system. With high-speed load utilities, distinctive memory caches, full text indexes, and other performance-enhancing mechanisms, MySQL offers all the right ammunition for today's critical business systems.

3. High Availability

Rock-solid reliability and constant availability are hallmarks of MySQL, with customers relying on MySQL to guarantee around-the-clock uptime. MySQL offers a variety of high-availability options from high-speed master/slave replication configurations, to specialized Cluster servers offering instant failover, to third party vendors offering unique solutions for the MySQL.

4. Robust Transactional Support

MySQL offers one of the most powerful transactional database engines on the market. Features include complete ACID (atomic, consistent, isolated, durable) transaction support, unlimited row-level locking, distributed transaction capability, and multi-version transaction support where readers never block writers and vice-versa. Full data integrity is also assured through server-enforced referential integrity, specialized transaction isolation levels, and instant deadlock detection.

5. Web and Data Warehouse Strengths

MySQL is the de-facto standard for high-traffic web sites because of its high-performance query engine, tremendously fast data insert capability, and strong support for specialized web functions like fast full text searches. These same strengths also apply to data warehousing environments where MySQL scales up into the terabyte range for either single servers or scale-out architectures. Other features like main memory tables, B-tree and hash indexes, and compressed archive tables that reduce storage requirements by up to eighty-percent make MySQL a strong standout for both web and business intelligence applications.

6. Strong Data Protection

Because guarding the data assets of corporations is the number one job of database professionals, MySQL offers exceptional security features that ensure absolute data protection. In terms of database authentication, MySQL provides powerful mechanisms for ensuring only authorized users have entry to the database server, with the ability to block users down to the client machine level being possible. SSH and SSL support are also provided to ensure safe and secure connections. A granular object privilege framework is present so that users only see the data they should, and powerful data encryption and decryption functions ensure that sensitive data is protected from unauthorized viewing. Finally, backup and recovery utilities provided through MySQL and third party software vendors allow for complete logical and physical backup as well as full and point-in-time recovery.